Apple Business Connect, now Apple Business: how to manage your place on Apple Maps.

What changed in 2026

Apple launched Business Connect in January 2023 as a free way for businesses to claim their place card on Apple Maps. In March 2026 Apple announced Apple Business, one platform that replaces Business Connect along with its two device management services. It went live on 14 April 2026, free, in more than 200 countries and regions, and Business Connect stopped being available.

Apple says claimed locations, place card details and photos moved across to Apple Business automatically. If you used Business Connect, sign in at business.apple.com with the same Apple Account. Apple then offers to create a Managed Apple Account, which gives you every feature, or to keep your personal account, which is limited to brands and locations. For a place card, that is all you need.

For a small business that only wants its Maps listing right, the job has not changed: claim the place card, verify it, fill it in and keep it current. You can ignore the device management parts.

It matters because what you set there is what iPhone users see. Apple's help says the details appear in Maps, Siri, Safari, Calendar and other Apple apps.

Look at your place card first

Open Apple Maps on an iPhone and search for your business by name. Read it as a customer would:

• Is the pin on your building, at the right entrance? On a retail park, or a high street with shared doors, it can be off.
• Are the hours right, including this week's holiday hours?
• Does the phone number ring your business, and does the website button open your site?
• Is the category right? A physiotherapy clinic listed as a gym turns up in the wrong searches.
• Are the photos yours, and are they current?

If you are not on Apple Maps at all, you can add a new location in Apple Business. If you are there but wrong, you can fix most of it once you have claimed the place.

Anyone can also report a mistake: scroll to the bottom of the place card and tap Report an Issue. That is slower than claiming the card, and you do not control the result.

Sign up and verify your organisation

Sign-up happens in a web browser, so a Windows PC works as well as a Mac: Apple supports current versions of Safari, Chrome, Edge and Firefox. Go to business.apple.com and choose to sign up. Apple asks for:

• The organisation's name and address, and its website if it has one. Apple says a website can speed up verification.
• The legal name of the person signing up. Apple sends names such as "IT Coordinator" back for correction, so use a real person's name.
• A password, a phone number for codes, and your country or region. Apple sends one code by email and one by text to confirm both.

Then verify the organisation. Apple asks for two methods from this list:

• A business ID: a D-U-N-S Number or, for US businesses, an EIN.
• Domain validation: a TXT record added to your domain's settings. Whoever manages your domain or website can add it.
• App Store Connect, if your business publishes an app.
• Official documents, such as a business licence, a sales tax permit, a lease or a utility bill.

If you have no D-U-N-S Number or EIN, use the domain and document routes.

Apple says verification can take up to five business days, and longer when it is busy. It also sets a deadline for finishing, and an organisation that is not approved in time is deleted along with its data. Start the day you sign up, and make sure your spam filter lets through mail from apple.com addresses, or you will miss the result.

Claim your location

Once you are in, go to Brands, then Locations, and choose to add a single location. Type the business name and pick it from the results. If the marker sits on the wrong building, drag the map or enter the coordinates, and switch to the satellite view to find the right door.

You can also start from your phone. Find the business in Apple Maps, scroll to the bottom of the place card, tap Claim This Place and follow the steps to sign in.

What happens next depends on what you find:

• The place is on Maps and nobody has claimed it: Apple may offer a call to the phone number it has on record, with a four-digit code to enter. If that number is out of date, verify through your organisation instead.
• The place is not on Maps: choose to add a new location with your name, then give the address, main category, status (open or opening soon), phone number and website.
• Apple says the place is already managed: someone else claimed it, such as a previous owner or an old agency. You can finish adding it and request a transfer, with a reason and documents such as a business licence or a utility bill. Apple says a transfer review can take up to five business days.

Fill in what iPhone users see

These are the details worth getting right:

• Display name: Apple wants it to match your storefront or website. Leave out slogans and keywords.
• Category: one main category, plus up to 19 more. Pick the few that are true, not the 19 you could argue for.
• Hours: your normal hours, plus temporary hours for holidays and one-off changes. A full day closed is a day of temporary hours marked closed. If the place closes for good, remove the location and give the reason that it is permanently closed.
• Phone: with the country code. Apple does not support extensions.
• Website: your own site, or a Facebook, Instagram or TikTok page if you have no site.
• Good to Know: facts such as payment methods, parking, accessible parking and toilets. A three-chair barbershop that takes cards only, or a clinic with a step-free entrance, should say so here.
• About: a short description in plain words, with versions in other languages if your customers need them.
• Logo and cover photo: Apple reviews both before they appear on the place card, so do not leave them until the day before an opening.

Keep the hours the same as on your website and your Google profile. Apple's own guidance says the hours on the place card should match your official website.

Add a button that does something

Actions are the buttons at the top of the place card. They link to your website or to the platform you use, with labels such as Menu, Reserve or Order. The first one you add becomes the Primary Action, shown next to the website button. Apple approves each action before customers see it, which it says can take up to three business days.

Choose the one action most customers want: a booking link for a salon, a reservation link or the menu for a restaurant. Use the same booking link as on your website, Instagram and Google profile, so every route ends in the same place, as our guide to getting more bookings explains.

Apple also lets you add time-limited promotions to the place card, such as a new item or a sale. They suit a restaurant's seasonal menu or a shop's sale. A plumber can skip them.

Keep it right once it is live

Customers can report a place as closed or its hours as wrong, and Apple can change your name, status or hours after reviewing those reports. When it does, Apple Business emails your administrators and the location shows that updates are available. Open it, check what Apple changed, and either approve it or edit it back with the correct details. A disputed name change goes to Apple for review, which it says can take up to five business days.

A routine that keeps the card honest:

• Before each public holiday, add temporary hours on Apple, Google and your website on the same day.
• When your regular hours change, change all three together.
• Swap in new photos with the seasons, or when the premises change.
• Once a month, open your place card on an iPhone and read it as a customer would.

Apple Maps users can also rate places with a like or dislike on a few categories, and add photos, in the countries where Apple offers ratings. The way to better ratings is the same as anywhere: do the work well and keep the card accurate.

Mistakes that send people to a closed door

• Holiday hours set on Google and forgotten on Apple. Apple Maps users see the normal hours and walk up to a locked door.
• A pin on the wrong side of a large building, so walking directions end at the service entrance or the car park exit.
• An old address left behind after a move. Update the address in Apple Business before you move, then check that your name no longer shows at the old place.
• The previous business at your address still on the map. Open its place card, tap Report an Issue and say it has closed.
• A website button that opens a page you deleted, or a phone number that belonged to the previous owner.
• A booking button that goes to a booking tool you stopped paying for.

Each of these takes minutes to fix and costs a customer every day it stays wrong. When someone asks Siri what time you close, the answer comes from the same details.

If customers never visit you

Apple's guide treats each location as a place on the map, with an address, a pin and opening hours, and we found nothing in it that hides the address or shows a service area instead, the way Google does. A plumber or a mobile groomer working from home should think twice before putting a home address on a public map, and ask Apple Business support how its rules apply.

For those trades the Google profile matters more, because Google does support service areas. Start with Google Business Profile for a business without a storefront, and see what home services and trades need from a website.

The other parts of Apple Business

Apple Business also puts your brand on other Apple screens, which a small business can take or leave:

• Your logo and name next to your emails in Apple's Mail app and on iCloud Mail.
• Your branding on tracked orders in Wallet, if you sell online.
• Your logo and name on the payment screen when you take payments with Tap to Pay on iPhone.

Apple also said in March 2026 that ads in Apple Maps would start that summer in the US and Canada, shown in search results and in a Suggested Places section, and clearly marked as ads. A business has to claim its location before it can advertise. Get the place card right first: an ad that sends people to a card with the wrong hours pays for their wasted trip.

Who should hold the account

Sign up with an account the business controls, in the name of someone who will still be there next year. Apple lets you give more people the administrator role, so a second person can step in. If an agency manages the place card for you, give its people a role that can manage locations, and keep the administrator role in the business.

We set up or tidy your Google profile with every website we build, as the prices page lists. The Apple place card is a short job you can do yourself with this guide, followed by a wait while Apple verifies you.